REPUTATION PROTECTION AND RIGHT TO HONOR AND IMAGE | DLV&A

The rapid spread of information through media (press, radio, and television), combined with the growth of new digital channels and social media, poses a threat to the right to reputation protection for individuals, companies, and organizations, constantly clashing with the right to freedom of expression and information.

Damages to reputation, image, or honor often arise from the improper dissemination of information, sometimes even by public authorities, media outlets, and both public and private information channels. Similarly, claims for reputational damage against the State are increasing, in line with the doctrine of the European Court of Human Rights (ECHR) and the Charter of Fundamental Rights of the EU.

At DLV&A, we work with a highly qualified technological partner who uses the latest tools to obtain, research, analyze, and assess the media impact of defamatory, incorrect, or outdated information that could harm an individual or business’s reputation, spread through any information channel.

TECHNICAL AND ANALYTICAL METHODOLOGY

Our tools and methods allow us to:

• obtain massive big data from open and verifiable sources about the subject of study, using advanced technologies to find deeper, unbiased results, employing multiple search engines and geographic locations to avoid regulatory restrictions and sampling errors
• automatically process the metadata of the gathered content, as well as translations and linguistic analyses, for further review by expert analysts
• generate qualitative intelligence that, depending on the set objectives, helps identify significant events, authors, associated terms, diffusion mechanisms, and viralization
• conduct a quantitative analysis of the media impact of selected content, from both the audience’s perspective and the different publishers of harmful information

INTEGRATION INTO DEFENSE AND LEGAL STRATEGY

At DLV&A, we integrate this technical analysis to:

• demand the cessation, rectification, or removal of harmful information (libels, defamation, or breaches of confidential information)
• assess the economic damages caused to the reputation of individuals, entities, or commercial brands
• claim reparations for damage to image, honor, and reputation due to the misuse or defamatory use of information arising from judicial or administrative actions
• identify the instigators and interests behind defamation campaigns on social media and digital forums
• plan legal defense strategies for judicial procedures with media repercussions
• claim moral damages resulting from procedures initiated by authorities that end with no incriminatory result but cause irreversible harm to personal or commercial reputation and image

The technical and intelligence support is provided by our partner.